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Wal-Mart: The High Cost of Low Price (2005)

Posted by Ştefan Alexandrescu on June 1, 2013

MV5BMjAyMjYzNjYxN15BMl5BanBnXkFtZTcwNDE2ODQzMQ@@._V1_SY317_CR9,0,214,317_This is another masterpiece of American documentary that I totally recommend. If you just substitute “Wal-Mart” with “Carrefour”, “Auchan” or other international retailers, you will have a clear picture of the effects that the exploitation of small communities has over the local small businesses. The entrepreuneurs that sell all kind of different merchandise go brankrupt when the retailers come into city, because it offers low prices for buyers, but also on the expense of their own employees being humiliated and financially destroyed, not being able to benefit from decent social services insurance.

This is another example of capitalism gone wild, especially when the business model is expanded in other countries outside U.S., where the company can get substantial benefits compared to the American market.

Its title is also especially interesting, as it gets in evidence the economic and human difference between cost and price.

In invite you to watch the trailer, the Roger Ebert endorsment of the film on TV and the full movie (low resolution) on YouTube. If you want it in full resolution, I suggest you to order it from Amazon.

Official trailer

Roger Ebert’s endorsment of film

The full movie in English, with Spanish subtitles

Posted in economy | Leave a Comment »

The NewsRoom

Posted by Ştefan Alexandrescu on August 12, 2012

Aaron Sorkin, creator and screenwriter for „The NewsRoom” is one of the most appreciated scripts author in the last 20 years. Let’s just take into consideration his major awards and nominations:

6 Emmy Awards, personally received for the TV political drama series „The West Wing”(1999-2006).

Oscar, Golden Globe and BAFTA for the best screeplay, The Social Network (2010).

Oscar & Golden Globe nominations (and a few other nominations and awards) for the screenplay for „Moneyball”.

Golden Globe nominations for other 3 screenplays: A Few Good Men (1992), The American President (1995), Charlie Wilson’s War (2008).

Almost every script of his, either for cinema or TV, has been awarded or at least nominated.

So you can figure out that he’s a master in turning political and economical subjects into a tense spectacle, with a natural blend of tragedy and comedy. This drama does not lack the main characteristics of a Sorkin created universe (consider he wrote all the first season – though with collaborators, sometimes):

1. It’s very intelligent: if your IQ is lower than 120, take my advice: just give up! There’s the risk that you’ll understand something very, very wrong, so if „The NewsRoom” seems too easy, either you didn’t pay any attention, either you do not have the intellect to watch it. It may seem cruel to say so, but just take into consideration some of the things this TV show assumes that you already know, for example:

  • the whole political & electoral system in the USA and especially the funding procedures or legislation for parties and candidates

  • when „AP” means „Associated Press” or „Associate Producer”

  • what is the difference between a producer and an executive producer in television news – and how it’s different to what the same jobs do in cinema

  • how USA’s geography influences the news broadcasting schedule

  • what happened in the spring of 2011 in Tahrir Square

  • how corporate media works in USA

And these are only examples from the first 5 episodes.

2. There are a lot of characters and they all talk a lot and very fast. And they talk about politics, economics and journalism in a very complex and advanced way. If you studied economics and geopolitics AND you’re well documented at least on half of the major stories from the previous 2 years, you might get the most part of the hints.

3. The humor and the drama. The characters are sometimes funny, the situations are sometimes funny, but the whole thing is a very serious show. For example, „The Social Network” can be classified as a tragicomedy. Although there are funnier scenes than in „The Social Network” (including slapstick, verbal gags, embarrasing humor, character humor), the balance inclines towards drama.

4. The idealism. All the Sorkin-written films are tear-jerking, at the tipping point between cheesyness and great humanitarian messages. Many of the characters’ heroic gestures can be interpreted as plain stupid. And of course, the patriotism and the „can-do-better” message, in spite of the common facts which are layed out by Will McAvoy (Jeff Daniels) in the first 10 minutes of the pilot. The idealism often decays into propaganda, in my opinion – which did not happen with all the Sorkin-scripted productions. But, at least, it’s not cheap idealism. It’s expensive idealism – the kind of idealism you can afford when being a millionaire.

5. The professionalism. As usual, the ones who work the hardest, the best and the more, are glorified: they are, as Will says: the elite. The others are villains to walk on. Anybody who stand in their way is threatened. There seem to be no gray sides for „The NewsRoom”, and when the mistake happens, it is always pardonable for the stars and condemnable for the villains.

6. The romance. Walking in an Aaron Sorkin universe makes you feel like a little kid who enters in a candy store where (s)he can eat everything desired. It feels so magic that you seem never to want to go away, Here, everything is possible. There are at least 2 romances which dramatically sustain the whole first season and watching them sometimes feels as a rip-off: „in how many movies have I seen this before” – but Sorkin makes it feel so real, so possible, that it may seem to you as taken from real life. And it may very well be. But the way it’s presented makes it feel rather a soap-opera.

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Maybe both the big trouble and the big success of „The NewsRoom” is that it tries to be a bit of everything, and that is sometimes too much. Yes, the result is solid, but how could it be otherwise?

The producer Scott Rudin: Oscar + Emmy + 8 other wins + 20 other nominations.

The creator Aaron Sorkin: Oscar + 6 Emmys + 46 other wins + 37 other nominations.

The lead actor Jeff Daniels: 3 nominations for Golden Globe + 8 other awards + 11 other nominations

Supporting actor Sam Waterston: Oscar nominee for The Killing Fields (1984) + veteran of three „Law & Order” TV series + Golden Globe winner (+other 5 nominations, including 2 for The Great Gatsby”) + other 4 wins + other 27 nominations.

Co-witer and co-executive producer Paul Redford: won Primetime Emmy & Humanitas Prize together with Aaron Sorkin for „The West Wing” (1999-2006) + other 4 nominations.

Casting director Francine Maisler: almost 100 titles in portofolio, among others: The Usual Suspects (1995), The People vs. Larry Flint (1996), Gattaca (1997), Spider-Man (2002), Collateral (2004), Rendition (2007), Moneyball (2011). 8 awards + 20 nominations.

Musical theme composer: Thomas Newman, nominated for 10 Oscars + 1 BAFTA + 1 Emmy + 2 Grammys + 27 other awards + 26 other nominations.

Visual effects supervisor Sam Edwards: known for Star Wars (II), Star Trek (Nemesis), Pirates of the Carribean (The Dead Man’s Chest), Iron Man (2), Avatar, Peter Pan (2003), War of the Worlds (2005).

Make-up effects artist Michael Mosher: worked for Titanic (1997), Pulp Fiction (1993), Resident Evil: Extinction (2007), Cowboys & Aliens (2011) and other 72 titles. Also, a film director.

No point in going on. This TV series is made by the best, for the best, about the best. Professionally speaking, of course. The show is reaching for the stars and it may very well get them: Golden Globes, Emmys. Not to mention that HBO is the producing studio and what that means.

This is not just a show to watch. It’s a show to study. I would strongly recommend professors from university to strongly take into consideration this TV series as study material in the following fields:

  • Journalism. Passing over the idealism, it shows very well how a team should work.

  • Television. Passing over the US specifics, it can be applied in a lot of markets where professionalism is highly regarded.

  • Film. All the members of the crew are artists at conceiving a high-paced, extremely complex and relevant drama with a great mix of visual and dramatic means.

  • Economical Sciences. Learn about the business of corporate broadcast television and the history of the economic crisis.

  • Political Sciences. The political subjects issued in each episode can provide a frame for debate (if the students have a knowledge of American politics).

The good side is very good. Now the bad side. The TV show has a series of moral implications, considering the fact that the newscast in the film is portrayed as „the good guys” against mediocrity, incompetence and corporate money-grabbers. If the viewers do not use critical thinking, then messages such as these mentioned above can be understood (and are ment to be understood, by framing). They are very cinical and twisted:

  • if you have enough money, you can decide what is news and what is not

  • if you can’t get a real specialist on your show, improvise: check your phone agenda: your brother, your sister, your friends or your lover might be exactly the right experts on anything and everything. Don’t get upset if you creamed in the air – just hope it won’t happen.

  • When other are lying, it’s lack of professionalism. When a reporter is asked to lie in order to keep her job and to save an incompetent’s job, it’s honor and being human.

  • If you have a bullet-proof contract with a TV company, you can say as many stupidities on air as you want.

  • The news editor is actually taking on the „important” subjects that the producer dictates, either through consent or through manipulation (see the example on the smeering campaign against the Tea Party).

  • When a republican sympathiser is objective on the air, it’s „mediocrity”. When he’s attacking the opposition it’s called „courage”.

  • It’s not enough to be an underpayed journalist. You also have to be humiliated in front of everybody for uncovering the truth (see episode 6).

  • If you’ve betrayed a source’s trust about „off the record”, just say it’s been a misunderstanding and hope you’ll get your credibility back.

  • „America” refers to USA. The rest of the countries on the continent don’t matter.

  • If you use your logic against a black homosexual, it’s hurting feelings. But when you say the Ku Klux Clan was a Christian organization it’s politically correct.

And on, and on it goes. The series’ agenda is very devious. If you are not mentally equipped for watching this show, you’d better stay off it. The characters in the film and the crew behind the scenes of „The NewsRoom” really ARE the elite. But, if you are aware of the politics behind the politics and the agenda behind the entertainment, this might prove an extraordinary study material for civilization manipulation.

Posted in economy, politics | 2 Comments »

The Informant! (2009)

Posted by Ştefan Alexandrescu on September 26, 2011

Steven Soderbergh, one of the best film directors in Hollywood is famous for the brilliant and extensive way he approaches tough subjects such as drug trafficking (Traffic, 2000, Oscar for best film director), sex (Sex, Lies and Videotape, Palme D’Or, Cannes, 1990), corporate trials (Erin Brockovich, 2000 – Julia Roberts’ Oscar for best actress), beaurocracy (Kafka, 1991) and rise of communism in Latin America (Che, part I & part II, 2008).

Based on the book of Kirk Eigenwald written after a real story, this is a corporate thriller masterfully plotted around Matt Damon’s character, who helps the FBI to bring down a company, but gets drawn and lost within his own lies. A unique informant, Mark Whitacre will leave you absolutely speechless. Seeing this movie you will understand how easy it is to steal millions of dollars and losing count of it by treating it like a misdemeanor.

My rating: 6 / 10 (good movie)

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The Money Masters

Posted by Ştefan Alexandrescu on September 22, 2011

This is not as much a documentary, as a 3h 30 min lecture on the history of the money in USA. There are no interviews, no footage, but only pictures, overlapping with ample quotes and narrating voice-over.

Still, this is the MUST SEE video which would help you understand extensively how the things are happening today. At a first glance, it might look as something passable, but this is the absolute basis for understanding any past, present and future economy. It is well documented, well synthetised and well narrated.

Following this presentation, you will understand:

  • why did the Roman Empire last so long
  • why it was important that actual money have a correspondent in gold
  • how the Federal Reserve in US is a private bank which has the right to print as many dollars as they wish, lend it to the state of USA and then illegaly tax the American citizens
  • how the Central Banks came around and how they work
  • the Rothschild family history
  • the truth about the reunion at the Jekyll Island
  • and many, many more…
  • If you are into economy, you are not allowed to miss this presentation and take notes!

If you like this film, support real research by purchasing the full quality DVD here
http://www.themoneymasters.com/430-2/

NEW – Secret of Oz DVD (Updated version of The Money Masters)
http://www.themoneymasters.com/430-2/

Posted in Conferences, Lectures and Public debates, economy, Must See, unknown documentaries | Tagged: , , , , | 1 Comment »

A Crude Awakening: The Oil Crash (2006)

Posted by Ştefan Alexandrescu on September 20, 2011

Director Basil Gelpke received The Jury Prize “Golden Sun” at the Barcelona International Film Festival (2007), the 2nd place in the Documentary Award category at Galway Film Fleadh (2006), the award for best documentary at Palm Beach International Film festival (2006), the Zurich film award (2006), the “Wake Up Call” award for best movie of the festival at Tahoe Reno International Film Festival (2006).

I loved how the director used the music of Philip Glass, one of the best American composers alive.

Supported by a powerful mix of archival footage, NASA shots of burning oil fields, and, often unintentionally hilarious, historical film excerpts, OilCrash guides us on an exotic, visual journey from Houston to Caracas, the Lake of Maracaibo, the Orinoco delta, Central Asia’s secretive republic of Azerbaijan with its ancient capital Baku and the Caspian Sea, via London & Zürich. OilCrash visits cities around the world to learn of our future from such leading authorities as oil investment banker Matthew Simmons, former OPEC chairman Fadhil Chalabhi, Caltech’s head of physics, Professor David Goodstein, Stanford University political scientist, Terry Lynn Karl, peak oil expert, Matthew Savinar and many more.

Good documentary, but not the best in the Oil field (although it is in Top 10). It will help you understand a lot of things if you don’t know anything on the topic.

My rating: 6 / 10.

Trailer:

 

Enjoy watching it!

Posted in economy, full-lenght, well-known documentaries | Tagged: , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

Casino Jack (2010)

Posted by Ştefan Alexandrescu on September 18, 2011

Director George Hickenlooper, not much known, but the author of some brilliant other movies, takes the true story of an American lobbyist which has managed to scam tens of millions of dollars and, through his story, he creates a portrait of American political scene which will make you understand how things work in America and how laws are made.

This docudrama is also one of the best parts for Kevin Spacey (the greatest since American Beauty – he also got a Golden Globe nomination for best actor). Funny, brilliant, excellent. Great script, great acting. A true masterpiece. A movie you will love to watch again and again. Definitely, a must see.

My rating: 8 / 10 (masterpiece)

Enjoy watching it!

Posted in economy, Must See, politics, Too funny not to share | Tagged: , , , , | 2 Comments »

Wanna Make Big Money?

Posted by Ştefan Alexandrescu on September 16, 2011

I’ve always been fascinated by all sort of money-making schemes. Starting with multi-level-marketing, insurance and continuing with internet surveys.

I must confess, I have found none that really works. I found this video I would like to share with you, made by HyipNews [en, html].

Each time I receive an incredible offert, I simply google that offert together with “scam” or “fraud”. So I can find that out pretty fast.  In most cases, if something seems too good to be true, then it isn’t.

First of all, the MLM [en, wiki] companies. I have heard at BizBazar that almost 40 % of the Romanians have been involved, at least one time in their lives in MLM businesses. The thing with MLM companies is that, more often than not, the successful people at this kind of business act and seem totally brainwashed. Their faith in the products thay are selling seems almost religious. They treat everybody as a potential customer. And the term “personal development” is more of a distorted concept. I have heard and read a lot about financial independence, but still I know only two persons who have earned enough money, let’s say, to buy an apartment, from MLM. One of them is a brainwashed pain in the ass, another one is a guy who fooled a lot of people by promoting a network in all of the country. Not exactly models of success in life, in my opinion.

I don’t have anything against the concept itself, but the way it’s been introduced in Romania is more of a “find a sucker” game and doesn’t actually have anything to do with the products themselves. Romanian MLMs are not interested in finding people who would actually resonate with their products, but merely sellers to add some points. Of course, this can add to some grandomanic needs for all those titles: “director”, “diamand”, “team leader”, etc. Going to their meetings can sometimes be fun.

But in most cases, for real businessmen, this is a waste of time – unless they create the network. All that pitch-selling, points, percentages, levels of network, is simply dust in fools’ eyes. Being to such a presentation and putting some simple questions, like: “How much money did you earn last month by selling products yourself?”, “What is your business plan and strategy for the next year?”, “What are the main competitors (either other MLM companies or multinational) and what are your advantages?”, “How many people in your team earn more than they invest?”, “Which terms of the contract are negotiable?” will most likely make everyone hate you for spoiling the party. And this is not a business-like attitude, but a kindergarden attitude.

Forex offerts. To trade on Forex, you can’t really expect to yeld any income with 10 euros, or 100 euros, or 500 euros. This is peanuts. Try a demo account with 100 euros and just find out how limited are your options. You actually barely start with 1000 euros and a real sum to make any representative earnings are with 10.000 euros. But first, go train with a demo. Try to see if you like being connected all the time with the market, putting limits for buy and sell all the time, calculating profits, doing fundamental analysis and technical analysis on 4-5 different timetables with 4-5 indicators for at least 10 currencies pair (I say the least to have some sort of vision towards what’s happening), follwing trends and news. It’s not that fun, really, especially if you are not patient and you don’t know how to estimate. It is rather a method for personal development. Witheout a doubt, it is maybe THE MOST EFFICIENT METHOD for personal development. Show me someone who makes money on Forex and I’ll show you a person with character. Because it’s all about intelligence on your own. And it’s a lot of work, for money you can always lose. So, strike that ouy as a method of fast enrichment. The good thing though is that there are a lot of comapnies wich train you for free how to work with these tools, a lot better than a regular broker.

All sort of other internet-promising businesses. From what I noticed, if you have the intelligence and patience to make money using other people’s schemes to make money over the internet, than you could make your OWN internet business, eventually using that kind of development as an experience. These days, knowledge is all around, you just have to select it. And there are so many internet opportunities that it is most likely the first offert you come in contact with, is not the best. So search for others.

Understand the mechanism. If you can understand how a business works, its model, you can see where the money is coming from, and, based on that, weather you want to involve yourself into it or not.

For example, the survey companies. To be proffitable, such a company must have at least 300-400 clients, to have a high rate of surveys for their survey operators (that is, you). The disadvantage for these companies is, that having so many surveys, they don’t pay much for them. But you can count on a constant rate of survey offerts. The opposite is a company with 30-40 clients for surveys, which offert a high income, but the offerts are more rare, because they don’t have so many clients. In the end, the companies with more clients but less income per survey have more satisfied survey operators, with constant work and income. To add to that, the practice of best companies is to increase the income you can earn by the number of survey projects you complete over a period of time. Why? Because those who are not patient enough are not reliable for work during a longer period of time. The interest of survey companies is to have a constant critical mass of survey operators rather than a money-grabbing hurd of hurried opportunities-seekers.

In the same time, that doesn’t mean, as specified in the video, that you can’t make big money out of such an offert, but that it is highly unkilely to succeed at that for a long time witheout either being scammed or losing all the money earned, invested or even more. It takes certain skills to differentiate the good deals from the bad deals.

Posted in economy | Tagged: , , , , | 4 Comments »

Pirates of Silicon Valley (1999)

Posted by Ştefan Alexandrescu on July 17, 2011


Nominated at the Emmy awards for best picture, best screenplay, best editing, best sound mixing and best casting. You could call it “The Social Network”‘s little brother. It is the dramatized version of the historical development, contracts, backstabbing and deals of how personal computer and Windows came to power. The main characters in the film are Steve Jobs and Bill Gates. More accurate than “The Social Network” and more true to reality, the production portrays the seed of a war which is still going on. Watching this, you will understand how things evolved. An ironic depiction of capitalist greed (which went unpunished) and the American Dream, it is a must see for all those who wish to earn money through the internet and putting things into perspective you could actually call it a historical movie. Find out how IT empires were built!

I have to recognize although I hate the morals of the main characters,the actors very effectively portrayed the toughness of the American entrepreneur. Used with discent, it is a great and inspiring power. 

My rating: 7 / 10 (Very good movie) 


 



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Monopoly Men : The Distant Murmuring of a Secret Government

Posted by Ştefan Alexandrescu on July 8, 2011

This is an episode of Phenomenon: The Lost Archives, a TV series of documentaries tracking insightful subjects, narrated by Dean Stockwell . I have seen it originally in English, but only found it on youtube dubbed in Spanish (see below).

This documentary tells the story of how the Federal Reserve of the US is not a National Bank, but a private corporation, which has the power to emit currency and then lend it to the US Goverment and tax its citizens. How did this come to fact in 1913, when it was founded? In a similar manner to The Money Masters [review and watch full], this documentary presents the history in such a manner that it makes us conceive the implications.

Seeing this, you will understand better how the coup d’etat to the US, supported  by president Woodrow Wilson in 1913 actually financed the first and the second World War. The mechanisms which led to the crisis of 1929 are also investigated here, narrowing the focus on this particular interest: how the most important money-making machine got out of public control – which will help you undersntand a lot of things about why today we have some of the specifics of economics.

Full length


				

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The Corporation (2003)

Posted by Ştefan Alexandrescu on July 5, 2011

This Canadian documentary is a great watch especially for the students or graduates of economic and communication sciences. A brave approach, this logical demonstration of the idea that any corporation, as a concept, is pathologic and has a psychopatic profile would have make me think twice before choosing my line of work.

I would have chosen the same thing, but with more insight and less expectations. Far from the intention of demonizing corporations without argumentation, this is a very rigurous approach on the topic of transnational corporations’ power worldwide, which started in USA.

The model for extending a corporation as a business model is presented as a cancer to the modern society. This is not one of those hopeful documentaries, although in the end there is the hope to brang the power back to the consumers. It is yet not too late. We do not have a “Rollerball” society.

The picture has won the Special Jury Award at the  Amsterdam International Documentary Film Festival (2003), The Genesis Award for best documentary (2005), The Genie Award for best documentary (2005), the audience award in the “World Cinema – Documentary” section at the International Sundance Independent Film Festival (2004) and at the Thessaloniki Documentary Film Festival (2004) and “The Most Popular Canadian film” la Vancouver International Film Festival (2004). So prepare yourself to be awarded!

My rating: 7 / 10 (great documentary)

The trailer

And here is the 1 / 23 chunk of it on youtube (I will not post the whole movie here, as with 24 videos, the browser might just crush). You’ll manage from here.

Posted in economy, well-known documentaries | Tagged: , | 1 Comment »

Inside Job

Posted by Ştefan Alexandrescu on June 27, 2011

One of the best documentaries about the financial crisis, it has one of the best structured approaches I have ever seen in a documentary. It presents the history, the causes, the effects, the actors and the victims, from A to Z. Together with Alex Jones’ “Fall of the Republic”, it is the best film ever done about the new era of the world economy which has started in 2007. One of the greatest merits of the film is the way it takes a complex issue and approaches it in shuch a manner that it makes it easy for anyone to understand.

This film has been considered “the most important film at the Cannes festival (2010), the best full feature documentary of the year (Oscar – The American Academy for Motion Pictures and Sciences). It has received the Director’s Guild Award and the Writer’s Guild Award in 2011. it has been presented at the Toronto film Festival and it received, especially in the US, a lot of awards and nominations for excellence in film making. One of the Oscar receivers said at the ceremony it would be great to have jailed some of CEOs who was awarded lots of money after their companies broke .

Matt Damon proves his narrating abilities adding up to the film’s atmosphere. A clear-cut 360 degrees documentary. A must see!

My rating: 8 / 10 (Masterpiece)

 

Posted in economy, Must See, politics, well-known documentaries | Tagged: , , , , , , , , , , , , , , , , , , , | 1 Comment »

Metrobranding. A Love Story Between Men and Objects (2010)

Posted by Ştefan Alexandrescu on June 19, 2011

This is one of the best Romanian economic documentaries. It tells the story of a series of excellent products Romania used to produce during communism. Romania was exporting tennis shoes, bycicles, mattresses,  lightbulbs, motorcycles, and great other products which, compared to the present day product, are way better. This is the story of how consumerism destroyed a great production which would have made Romania competitive on the worldwide markets. As Romanian, I feld deep sorrow watching this documentary. It is a definitely must see, to understand communism, consumerism and Romanian history and culture.

The documentary offers a very natural and creative approach, solidly investigated which make you understand both the economic perspective and the historic perspective.You may watch it and take notes about how to make a proper documentary on a complex issue, even with low budget.

My rating: 9 / 10. A perfect documentary.

Enjoy watching it! See it in Romanian cinemas if it’s still available.

Posted in economy, Must See, Romanian realities, well-known documentaries | Tagged: , , , , , , , , , , , | 4 Comments »

Fair Game (2010)

Posted by Ştefan Alexandrescu on June 16, 2011

Director Doug Liman, not a particularly wanna-see director, has made a great job directind this high paced docudrama which received an award for best film in 2010 about civil liberties. If you want to see the true story on how Iraq war started, this is a movie to see. Based on the two books written by the two main characters, former CIA analyst experts, the picture follows the story of two people who tried to prevent a war which was based on no evidence and got heir lives destroyed for it. If you want to understand how political and economical agendas join hand to make a lot of profit out of war, this movie will definitely help you. In my opinion, it is the best political Hollywood thriller made since Syriana.

Academy Award winner Sean Penn and Academy Award Nominee Naomi Watts give life to an inspiring and true story of fighting for the truth and assuming all and any consequences for it. For “the Truth will set you free”.

My rating: 8 / 10 (masterpiece). A must see.

Enjoy watching it!

Posted in economy, Electronic Surveillance, Must See, politics | Tagged: , , , , , , , , , | 4 Comments »

The Merchants of Cool

Posted by Ştefan Alexandrescu on May 15, 2011

This is a great PBS documentary which focuses on how the marketers hunt for what is considered “cool” by the youngsters in order to sell them products, services and experiences which will impact them and determine them to become ambassadors of one brand. The advertisers have an eye for this kind of things and they go to the target by spending millions of dollars to find out the first what would be the next hype: what would satisfy them in order to become fidelity customers and to recommend the products of the company further, to their friends. These kinds of research are very profitable. So, if you want to know the younger generations, the marketers is where you have to search for that information! They know it in detail!

hunt for cool

the-merchants-of-cool-pbs

My rating: 9/10 (perfect)

You can order the movie full length, hi-quality from Amazon or you can see it in parts on YouTube:

 

You can see the movie on YouTube in parts:

part I.

part II

part III

part IV

part V

part VI

part VII

part VIII

Posted in economy | Leave a Comment »